MC&MA’s Backstage Pass To The Movies

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26/11/2010 by mcmakarolyn

MC&MA pupils outside the Odeon Printworks

Manchester Creative and Media Academy for boys’ (MC&MA Boys) students learnt all about the power of the silver screen when they went behind the scenes at the Odeon Printworks.

Pupils Heading Up The Escalator

MC&MA Boys’ partnership with Odeon and MOTIV got pupils thinking about their future careers via marketing, customer service and product promotion workshops ran by executives from the city centre cinema and the award-winning behavioural organisation.

Groups of Key Stage 3 and 4 pupils, who visited over a four week period, also got to watch a blockbuster film at the end of their interactive experiences. The films varied each week, including Back To The Future and The Social Network.

The students met Odeon members of staff including customer service manager, Wing Liu, who presented a real-life staff induction and a role play. They also discovered all about product placement and movie promotion in an interactive workshop with MOTIV’s Rose Marley.

Discussing Product Examples In Film Marketing Session

Pupils also learnt all about the technical aspects of screening films with Odeon’s technical manager Ben Stephenson and attended a talk about film promotion by Sarah Hotchin, Odeon Printworks’ Events and Marketing Manager.

Sarah said: “They’ve been really great; I was really pleased with the response. They were enthusiastic and the more questions I asked, the more willing they were to put their hand up and answer.

“They were showing real enthusiasm so it was really great for me to present to them. It was good fun.”

She added that the behind the scenes experience, which is available to other educational establishments and industry insiders, gives outsiders a unique insight to the cinema business.

Odeon Technical Director Ben Stephenson talks about cinema projection

Rose Marley was also impressed with pupils. She said: “I think all students have stepped up to the mark. Part of the learning is learning how to act in a professional environment.”

Mr Goulding summed up the whole experience as being ‘incredibly successful’. He said: “This programme has been a really good experiential learning opportunity.

“It’s not hands on but kids have really got a backstage view of a complex organisation offering a complex service; and that they’ve been part of that. It’s a really good way of learning that we couldn’t possibly have done in the classroom.”

Take a look at the pictures below. All images are credited to Mousike Photography.


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